{"id":13312,"date":"2025-02-17T13:14:28","date_gmt":"2025-02-17T09:14:28","guid":{"rendered":"https:\/\/4hospitals.ge\/2024-%e1%83%aa%e1%83%95%e1%83%9a%e1%83%98%e1%83%9a%e1%83%94%e1%83%91%e1%83%94%e1%83%91%e1%83%98%e1%83%a1-%e1%83%ac%e1%83%94%e1%83%9a%e1%83%98-2\/"},"modified":"2025-02-17T13:14:28","modified_gmt":"2025-02-17T09:14:28","slug":"2024-%e1%83%aa%e1%83%95%e1%83%9a%e1%83%98%e1%83%9a%e1%83%94%e1%83%91%e1%83%94%e1%83%91%e1%83%98%e1%83%a1-%e1%83%ac%e1%83%94%e1%83%9a%e1%83%98-2","status":"publish","type":"post","link":"https:\/\/4hospitals.ge\/en\/2024-%e1%83%aa%e1%83%95%e1%83%9a%e1%83%98%e1%83%9a%e1%83%94%e1%83%91%e1%83%94%e1%83%91%e1%83%98%e1%83%a1-%e1%83%ac%e1%83%94%e1%83%9a%e1%83%98-2\/","title":{"rendered":"2024 \u2013 The Year of Changes"},"content":{"rendered":"

At the intersection of the medical field and marketing, where innovation and emotional connections play a crucial role, Tata Iobidze, Head of Marketing at 4Hospitals<\/a> , shares the brand’s success stories, achievements, and ways to overcome challenges.<\/p>\n

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The interview gives you the opportunity to see how medical marketing is changing through innovative projects,<\/a> the integration of art, and strategies based on human connections.<\/p>\n

2024 <\/strong>Year<\/strong> For marketing<\/strong> Always<\/strong> Many<\/strong> Challenge<\/strong> And<\/strong> opportunity<\/strong> included<\/strong>. <\/strong>What?<\/strong> Consider<\/strong> Yours<\/strong> Team<\/strong> Most<\/strong> Important<\/strong> To be achieved<\/strong> ?<\/strong><\/p>\n

“2024” <\/em>This year<\/em> Our<\/em> Team<\/em> Most<\/em> Important<\/em> To be achieved<\/em> We believe<\/em> Our<\/em> Brand<\/em> Notability<\/em> significantly<\/em> Increase<\/em> And<\/em> Close to partners<\/em> Union<\/em> Formation<\/em>. <\/em>We were able to<\/em> On the market<\/em> Existing<\/em> Challenges<\/em> Overcoming<\/em> And<\/em> Marketing<\/em> Goals<\/em> Achievement<\/em> Creativity<\/em> And<\/em> Effective<\/em> Cooperation<\/em> “On the basis of.”<\/em><\/p>\n

2024 <\/strong>This year<\/strong> that<\/strong> Let’s summarize.<\/strong>, <\/strong>What<\/strong> was<\/strong> He\/She<\/strong> One<\/strong>\u2013<\/strong>One<\/strong> Basic<\/strong> Step<\/strong>, <\/strong>who<\/strong> Brands<\/strong> New<\/strong> Standards<\/strong> created<\/strong>?<\/strong><\/p>\n

\u201c<\/em> A major<\/em> turning<\/em> point<\/em> for our<\/em> brand<\/em> in<\/em> 2024 was the introduction of a new initiative into the medical world \u2013 with the launch of the first medical podcast series, which set new standards for the company.\u201d<\/em><\/p>\n

From a marketing<\/strong> perspective<\/strong> ,<\/strong> what<\/strong> were<\/strong> the<\/strong> biggest<\/strong> challenges<\/strong> and<\/strong> how<\/strong> did you<\/strong> overcome<\/strong> them<\/strong> ?<\/strong><\/p>\n

“2024” <\/em>This year<\/em> Our<\/em> Marketing<\/em> Challenges<\/em> One<\/em>\u2013<\/em>One<\/em> Home<\/em> Aspect<\/em> was<\/em> Partners and supporters<\/em> Trust<\/em> Maintenance<\/em>, as well as <\/em>Strengthening<\/em> Competitive<\/em> On the market<\/em>. <\/em>This<\/em> Challenge<\/em> To overcome<\/em>, <\/em>We implemented<\/em> With partners<\/em> Communication<\/em> New<\/em> Strategy<\/em>, <\/em>which<\/em> Focused<\/em> was<\/em> Problems<\/em> On prevention<\/em> And<\/em> Personalized<\/em> On the approach<\/em>. <\/em>Except<\/em> from this<\/em>, <\/em>We improved.<\/em> With the customer<\/em> Relationship<\/em> And<\/em> Our<\/em> Service<\/em> Uniqueness<\/em> We implemented<\/em> On the market<\/em>. <\/em>This <\/em> <\/em>The steps<\/em> not<\/em> only<\/em> helped us<\/em> overcome<\/em> difficulties<\/em> ,<\/em> but also<\/em> strengthened<\/em> our<\/em> brand<\/em> positioning<\/em> .\u201d<\/em><\/p>\n

This year<\/strong> 4Hospitals-<\/strong>Ma<\/strong> Many<\/strong> Innovative<\/strong> Project<\/strong> Implemented<\/strong>. <\/strong>Which one?<\/strong> About them<\/strong> You are<\/strong> Especially<\/strong> Proud<\/strong> And<\/strong> Why?<\/strong>?<\/strong><\/p>\n

“Although 4Hospitals is constantly innovating, does not miss any event, conference or exhibition, is constantly growing and developing. I would like to highlight the project started this year, this is the first medical podcast<\/a> that shows us the well-known and beloved doctors in white coats and beyond. These podcasts are informative and are for everyone who wants to get to know doctors and hear their interesting stories.” <\/em>“<\/em> .<\/em><\/p>\n

is<\/strong> If<\/strong> No<\/strong> Brand<\/strong> Development<\/strong> Only<\/strong> Sales<\/strong> Growth<\/strong>? <\/strong>What?<\/strong> means<\/strong> For you<\/strong> “<\/strong>Growth<\/strong>“<\/strong> As<\/strong> In process<\/strong>, <\/strong>So<\/strong> As a result<\/strong>?<\/strong><\/p>\n

“<\/em> Brand<\/em> development<\/em> is<\/em> not<\/em> limited<\/em> to sales<\/em> growth<\/em> .<\/em> ”<\/p>\n

Our<\/em> For the company<\/em> “<\/em>Growth<\/em>” <\/em>Much<\/em> More<\/em> Complex<\/em> And<\/em> Multifaceted<\/em> It is a process.<\/em>. <\/em>This<\/em> means<\/em> Service<\/em> Quality<\/em> Improvement<\/em>, <\/em>Trust<\/em> Strengthening<\/em> And<\/em> On the market<\/em> Competitiveness<\/em> As a result<\/em>, <\/em>Improved<\/em> Services<\/em> And<\/em> Our<\/em> Brand<\/em> Reputation<\/em> Strengthening<\/em>, <\/em>As<\/em> Responsible<\/em> And<\/em> Innovative<\/em> Company<\/em>. <\/em>For us<\/em> It is important.<\/em>, <\/em>that<\/em> Growth<\/em> Positive<\/em> Influence<\/em> to make<\/em> No<\/em> Only<\/em> Company<\/em> Financial<\/em> On indicators<\/em>, <\/em>But<\/em> completely<\/em> Company<\/em> Also on development<\/em>“.<\/em><\/p>\n

Podcasts<\/strong> Create<\/strong> Current<\/strong> became<\/strong> Many<\/strong> In the field<\/strong>. <\/strong>How<\/strong> Do you think<\/strong>, <\/strong>What<\/strong> Meaning<\/strong> has<\/strong> This<\/strong> Format<\/strong> Medical<\/strong> Field<\/strong> For the brand<\/strong>?<\/strong><\/p>\n

“Podcasts”<\/em> Meaning<\/em> Medical<\/em> In the field<\/em> Tightly<\/em> Connected<\/em> Education<\/em>, <\/em>Trust<\/em> Strengthening<\/em> And<\/em> With the public<\/em> Communication<\/em> Improvement<\/em>. <\/em>Podcasts<\/em> Format<\/em> Unique<\/em> There is a possibility<\/em> Medical<\/em> For the field<\/em>, <\/em>Because<\/em> He\/She<\/em> Allow<\/em> Gives us<\/em>, <\/em>Our<\/em> Knowledge<\/em>, <\/em>Experience<\/em> And<\/em> Values<\/em> Wide<\/em> To the audience<\/em> Let’s share.<\/em>. <\/em>This<\/em> Platform<\/em> Gives us<\/em> Allow<\/em>, <\/em>Easily<\/em> And<\/em> Effectively<\/em> Let’s talk.<\/em> As<\/em> Patients<\/em>, <\/em>So<\/em> Professionals<\/em>, <\/em>That<\/em> On topics<\/em>, <\/em>which<\/em> For them<\/em> It is important.<\/em>. <\/em>For us<\/em> Podcasts<\/em> No<\/em> Only<\/em> Information<\/em> Spread<\/em> It is a tool.<\/em>, <\/em>But<\/em> Trust<\/em> Creation<\/em> The road too<\/em>. <\/em>Patients<\/em> Often<\/em> They are looking for<\/em> Reliable<\/em> Sources<\/em> With health<\/em> Related<\/em> Issues<\/em> To understand<\/em>, <\/em>And<\/em> This<\/em> Format<\/em> This allows<\/em> Gives us<\/em>“.<\/em><\/p>\n

As<\/strong> Marketing<\/strong> Head<\/strong>, <\/strong>How<\/strong> You see.<\/strong> Marketing<\/strong> Role<\/strong> Brand<\/strong> Stories<\/strong> In the story<\/strong> And<\/strong> With the audience<\/strong> Union<\/strong> In strengthening<\/strong>?<\/strong><\/p>\n

“Marketing”<\/em> Role<\/em> Brand<\/em> Stories<\/em> To follow<\/em> And<\/em> With the audience<\/em> Union<\/em> In strengthening<\/em> Extremely<\/em> It is important.<\/em>, <\/em>Especially<\/em> Medical<\/em> In the field<\/em>, <\/em>Where<\/em> Trust<\/em> And<\/em> Empathy<\/em> Decisive<\/em> Role<\/em> Completes<\/em>. <\/em>As<\/em> Marketing<\/em> Head<\/em>, <\/em>I believe<\/em>, <\/em>that<\/em> Marketing<\/em> No<\/em> is<\/em> Only<\/em> Services<\/em> Or<\/em> Products<\/em> Promotion<\/em> Tool<\/em> \u2013<\/em> He\/She<\/em> is<\/em> Means<\/em>, <\/em>with which<\/em> Brand<\/em> In his head<\/em> History<\/em> He\/She tells<\/em> And<\/em> With the audience<\/em> Deep<\/em> Emotional<\/em> Connection<\/em> Strengthens<\/em>. <\/em>Marketing<\/em> is<\/em> Bridge<\/em> Brands<\/em> And<\/em> To the audience<\/em> Between<\/em>. <\/em>He\/She<\/em> Allow<\/em> Gives us<\/em>, <\/em>Let’s understand.<\/em> Their<\/em> Needs<\/em> And<\/em> Expectations<\/em>, <\/em>And<\/em> This<\/em> Information<\/em> Based on<\/em> Let’s create<\/em> Content<\/em>, <\/em>which<\/em> For them<\/em> It is important.<\/em>“.<\/em><\/p>\n

As<\/strong> a marketing<\/strong> manager<\/strong> ,<\/strong> what<\/strong> is<\/strong> the most<\/strong> important<\/strong> inspiration<\/strong> for starting<\/strong> new<\/strong> projects<\/strong> ?<\/strong><\/p>\n

“New”<\/em> Projects<\/em> Start<\/em> Home<\/em> Inspiration<\/em> is<\/em> Partners<\/em>, <\/em>Their<\/em> Needs<\/em> And<\/em> Experiences<\/em>, <\/em>which<\/em> Medical<\/em> In the field<\/em> Daily<\/em> Found<\/em>. <\/em>In addition,<\/em>, <\/em>Inspiration<\/em> I find<\/em> New<\/em> In trends<\/em> And<\/em> Technology<\/em> Development<\/em> In possibilities<\/em>. <\/em>I believe<\/em>, <\/em>that<\/em> We<\/em>, <\/em>As<\/em> Brand<\/em>, <\/em>I must<\/em> Let’s be<\/em> Changes<\/em> Initiators<\/em> And<\/em> Our<\/em> With innovations<\/em> Let’s bring in<\/em> Positive<\/em> Influence<\/em> Our<\/em> About users<\/em>, <\/em>But<\/em> Throughout<\/em> On the sector<\/em>. <\/em>This<\/em> Vision<\/em> And<\/em> Our<\/em> Team<\/em> Creative<\/em> Energy<\/em> jointly<\/em> creates<\/em> New<\/em> Ideas<\/em> And<\/em> It will lead us.<\/em> Successful<\/em> Before projects<\/em>.<\/em>“<\/em><\/p>\n

How<\/strong> Do you think?<\/strong>, 4Hospitals-<\/strong>He\/She<\/strong> Brands<\/strong> What<\/strong> Waiting<\/strong> Future<\/strong> This year<\/strong>? <\/strong>is<\/strong> Something<\/strong>, <\/strong>whatever<\/strong> Especially<\/strong> Big<\/strong> With anticipation<\/strong> Waiting<\/strong>?<\/strong><\/p>\n

“<\/em> More<\/em> and<\/em> more<\/em> growth<\/em> and<\/em> innovations<\/em> “<\/em>. 4Hospitals <\/em>is<\/em> company<\/em> which<\/em> On your feet<\/em> Following<\/em> Innovations<\/em> And<\/em> Constantly<\/em> Ready<\/em> News<\/em> To receive<\/em>, <\/em>Accordingly<\/em> Every<\/em> This year<\/em> offers<\/em> News<\/em> His<\/em> Partners too<\/em>. <\/em>How<\/em> Born<\/em> New<\/em> Ideas<\/em> In the company<\/em> Team<\/em> Collaboration<\/em>, <\/em>Partners<\/em> Needs<\/em>, <\/em>Feedback<\/em> And<\/em> News<\/em> Dating<\/em> As a result<\/em> Born<\/em> He\/She<\/em> Ideas<\/em> Which<\/em> We offer<\/em> 4Hospitals <\/em>.<\/em>For us<\/em> Honor<\/em> And<\/em> It is a responsibility.<\/em> Let’s be<\/em> Medical<\/em> In the field<\/em> Changes<\/em> Submitter<\/em> Power<\/em>, <\/em>And<\/em> Eagerly<\/em> Waiting<\/em>, <\/em>What?<\/em> Will bring<\/em> 2025 <\/em>Year<\/em>“.<\/em><\/p>\n

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